Sass & Bide

Sass & Bide


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480 Broome St, New York, NY 10012
Visit the Website +1 212 226 8190
The Hot List
Area: Soho

Australian women's fashion label Sass & bide was founded by firm friends Heidi Middleton and Sarah-Jayne Clark. The label started life as a side project and saw the duo designing and customizing clothing to sell on Portobello market. Their designs were a hit and they've gone from strenth to streength ever since. The flagship store on Broome Street is their first in the US (they have 22 stores in Australia) and a great eCommerce site.  The shop is a vision in white, the clothes are beautifully laid out and the girls working there are super helpful picking out pieces I'd never normally have tried. 


Establishment Type
Designer Fashion House
Jewellery & Accessories
Personal Shopper
Personal Shopping