Australian women's fashion label Sass & bide was founded by firm friends Heidi Middleton and Sarah-Jayne Clark. The label started life as a side project and saw the duo designing and customizing clothing to sell on Portobello market. Their designs were a hit and they've gone from strenth to streength ever since. The flagship store on Broome Street is their first in the US (they have 22 stores in Australia) and a great eCommerce site. The shop is a vision in white, the clothes are beautifully laid out and the girls working there are super helpful picking out pieces I'd never normally have tried.